"Hello, Honey! Do You Want a Kiss?"
Lego-Lady broke our hearts but Cryptic Moth still managed to film how Lego was made.
We drove to the plastic giant's headquarters in Billund the night before, which included a trip over this magnificent 16 kilometer bridge. We would later return to film fishermen beneath it and the setting sun.
Monday morning Trine, Jens and Rune brought us - very quickly - through the process...
...from ABS plastic pellets suctioned into the factory...
...to heat molding, casting, robotic forklifts and automated conveyer belts.
Lego also re-uses any scrap plastic, reject products and consumer waste from the adjacent amusement park, Legoland.
Over 90% of the scrap is recovered, ground up, re-pellitized with a small percentage of virgin plastic and eventually recast into gray Lego bricks.
This cradle to cradle approach really shows how Lego stands apart in corporate responsibility (even though it wasn't hard to spot some spillage).
They were quick to eliminate PVC in all their products and constantly test samples of their plastic. In fact, a thorough web search before visiting revealed nothing but glowing praise from eco-orgs. And, we must say, it was the cleanest factory we've ever seen while the workers couldn't have been more pleasant starting up machines at random - just for us.
Our friendly hosts then let us roam freely in Legoland. It didn't take long for the inner child in us to emerge.
The displays were impressive and interactive but the novelty soon wore off. It was a long day and at this later age, sometimes a plastic brick is just a plastic brick.
Tomorrow we interview the Danish Environmental Protection Agency. Then it's off to the Carlsberg brewery. (Insert jokes here)
Out.
I+G
We drove to the plastic giant's headquarters in Billund the night before, which included a trip over this magnificent 16 kilometer bridge. We would later return to film fishermen beneath it and the setting sun.
Monday morning Trine, Jens and Rune brought us - very quickly - through the process...
...from ABS plastic pellets suctioned into the factory...
...to heat molding, casting, robotic forklifts and automated conveyer belts.
Lego also re-uses any scrap plastic, reject products and consumer waste from the adjacent amusement park, Legoland.
Over 90% of the scrap is recovered, ground up, re-pellitized with a small percentage of virgin plastic and eventually recast into gray Lego bricks.
This cradle to cradle approach really shows how Lego stands apart in corporate responsibility (even though it wasn't hard to spot some spillage).
They were quick to eliminate PVC in all their products and constantly test samples of their plastic. In fact, a thorough web search before visiting revealed nothing but glowing praise from eco-orgs. And, we must say, it was the cleanest factory we've ever seen while the workers couldn't have been more pleasant starting up machines at random - just for us.
Our friendly hosts then let us roam freely in Legoland. It didn't take long for the inner child in us to emerge.
The displays were impressive and interactive but the novelty soon wore off. It was a long day and at this later age, sometimes a plastic brick is just a plastic brick.
Tomorrow we interview the Danish Environmental Protection Agency. Then it's off to the Carlsberg brewery. (Insert jokes here)
Out.
I+G
3 Comments:
Soooo Cute!!
hey! don't forget to ask Carlsberg if they are familiar with Shimadzu's beer-waste-plastic (i think his name is Dr. Eichi Ozeki)! Who knows, maybe while youre shooting and collecting you can also be pollinating, right? Shi-Mad-Zu-Man
Camera dude wearing cans! Now there's a concept that should catch on...but never will. Keep on keeping on you guys.
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